The Erdmann Institute
For enrollment professionals, led by enrollment professionals.
Erdmann 2022
What’s Next?
Enrollment Management 2.0
June 12 - 15, 2022
(Registration is now closed)
We are excited to announce that the Erdmann Institute will be hosted in-person at the beautiful Migis Lodge in South Casco, Maine, Sunday, June 12 - Wednesday, June 15, 2022. Understanding that the global pandemic has likely changed the enrollment, financial aid and education landscape for years to come, our primary focus for this year will be on how to continue to develop innovative responses to the variety of demographic, social/cultural and economic shifts impacting independent schools.
The hallmark of the Erdmann experience, and why it remains a top professional development opportunity, is that enrollment is intentionally limited to encourage an open exchange of ideas and the few large group presentations are supplemented by collaborative and strategic small group discussions. Our intent is to provide attendees numerous opportunities to share the challenges and insights of their work and to learn with, and from, each other. Through a combination of daily cohort meetings, roundtable discussions and collaborative workshops, attendees will develop their critical thinking and problem-solving strategies around enrollment and financial aid topics, and gain ideas to enhance their leadership abilities.
See Program Highlights below
HIGHLIGHTS INCLUDE:
Bob Moesta, Co-Founder and CEO of the ReWired Group and architect of the Jobs To Be Done Theory, will lead a deep dive working session to help attendees develop messaging and recruitment strategy through the lens of the NAIS “Four Jobs Parents Hire Independent Schools To Do”
Maria Kadison, CEO & President of EdwardsCo., and Hans Mundahl, Senior Director, Professional Development at EMA will each lead the group on topics related to marketing strategies
Roundtable discussions will include prioritizing DEI initiatives and managing financial aid within the context of strategic enrollment planning
Daily cohort groups start each day, allowing time for sharing and exploring successes and challenges of the past year, and for collaborative problem-solving for the future
Free time, receptions and mealtimes provide opportunities for informal gatherings with friends, old and new. Attendees may choose to hike, run, swim, kayak or just relax in their beautifully appointed room or on the main lodge deck enjoying the beautiful Maine lakeside scenery